Last updated: November 2016
About us
This Privacy Policy explains what information Life Athletica Pty Ltd (ACN 609 970 961) trading as
PlayBook and its related entities (together referred to as PlayBook) collect about you and why, what we
do with that information, how we share it, and how we handle the content you place in our products and
services. It applies to all products and services provided by PlayBook (PlayBook Services), including
but not limited to operating an online platform that allows coaches and athletes to connect across
Australia.
By using PlayBook Services you consent to the collection, transfer, processing, storage, disclosure
and other uses described in this Privacy Policy.
Commitment to protecting privacy
Privacy concerns are important to us.
It is PlayBook's policy to comply with the Australian Privacy Principles (Principles), as set out
in the Privacy Act 1988 (Cth) (Privacy Act).
This Privacy Policy is incorporated into, and subject to, the Terms and Conditions applicable to
the PlayBook Service provided to you. Your use of PlayBook Services and any information you provide
remain subject to the terms of this Privacy Policy and the applicable PlayBook Terms and Conditions.
Where our services contain links to third-party websites, these sites are governed by their own
privacy statements. PlayBook is not responsible for their operation, including but not limited to their
information privacy practices.
Types of information collected
When you use our services, we collect information about you, including personal information.
Personal information is information that may be used to readily identify or contact you as an individual
person, such as: your name, date of birth, gender, current and previous addresses, telephone or mobile
numbers, email addresses, user names, and geographic information.
We only collect personal information that is necessary for the function and activities of our
business and the provision of PlayBook Services. We may also ask you to provide credit card or other
payment information in order to process payment for your PlayBook Service.
Collection from third parties
Where it is reasonable and practicable to do so, we will collect personal information about you
only from you. We may sometimes be provided with information about you from a third party, such as a
social networking site, or other site through which you have used our services. We will typically only
do this with your consent.
Passive collection
When you visit our website, our server attaches a small data file called a "cookie" to your
computer's memory.
Cookies are pieces of information that may be transferred to your computer's memory when you visit
a website for record keeping purposes. Most web browsers are set to accept cookies. However, if you do
not wish to receive any cookies you may set your web browser to refuse cookies. We use cookies to
provide us with anonymous information on the use of our website and to know what you find interesting on
our website. We do not link this information back to your identity or other information that you have
provided to us. We do not store any information that identifies you inside cookies.
Purpose of collection
The primary purpose for collecting information is to enable PlayBook to better provide you with the
PlayBook Services, in a manner tailored to you. We may also use the information collected for other
secondary purposes related to this primary purpose.
Consequences of not providing information
If you choose not to supply certain personal information, we may not be able to provide you with
the level of service or the services you require.
General uses of information
Some of the specific purposes for which we use the information we collect about you (including
personal information to the extent applicable) include to:
- Provide, operate, maintain, improve, and promote PlayBook Services;
- Communicate with you, including responding to your comments, questions, and requests; providing
customer service and support; providing you with information about services; providing other news or
information about us; and sending you technical notices, updates, security alerts, and support and
administrative messages;
- Enable you to access and use the PlayBook Services;
- If you are a coach, inform athletes of your contact details, qualifications and biography;
- If you are an athlete, inform the coaches that you select of your contact details;
- Send you marketing and promotional messages and other information that may be of interest to you,
including information sent by, or on behalf of, our business partners that we think you may find
interesting; and
- For other purposes about which we notify you.
Use of aggregated data
We also may use the information we collect about you in an aggregate form.
Aggregate data is information (originally personally identifiable or non-personally identifiable)
that subsequently is used in aggregate form.
Although aggregate data may be based in part on personally identifiable information about you, it
does not identify you personally. We may use aggregate data we collect in order to conduct analysis or
research, such as research about customer demographics, internet use, and interests and behaviour. We
may share this type of aggregate data with a variety of third parties, including our affiliates,
advertisers and other current and prospective business partners. As this form of data does not identify
particular users, these third parties will not be able to contact you based solely on this data.
Aggregate data may also be used for website administration, advertising, and promotional purposes,
and we may share this information with various affiliated and unaffiliated entities. We may also enter
into agreements with outside companies that possess the technology that allows us to customise the
advertising and marketing messages you receive while using the PlayBook Services. Your non-personally
identifiable information and clickstream data about your activities may be shared with these companies
so this customisation can be accomplished. Our agreement with these companies restricts them from
sharing your information with third parties or using it for any other purpose. Clickstream and
demographic information may also be shared with our advertisers and business partners.
PlayBook may provide targeted advertisements based on information about you, such as your
interests. PlayBook does not provide any personally identifiable information to the advertiser when you
interact with or view a targeted ad, although advertisers (including ad serving companies) may assume
that people who interact with, view, or click targeted ads meet the targeting criteria.
Disclosure of information
We may disclose your information to third parties who provide services to us, including
organisations and contractors that assist us with the purposes for which we use your information. These
services include:
- customer enquiries;
- operations, billing and debt-recovery functions;
- information technology and network services;
- market research and marketing services.
We may also disclose your information:
- to your authorised representatives or advisors, or when you ask us to do so;
- to credit-reporting bodies and fraud-checking agencies, and to credit providers for credit
related purposes such as credit-worthiness, credit rating, credit provision and financing;
- our related entities or our business partners;
- to organisations as required or authorised by law;
- to law enforcement and national security agencies, and other government and regulatory
authorities as required or authorised by law;
- to third parties who assist us to manage or develop our business and corporate strategies and
functions;
- for the purposes of facilitating or implementing a transfer/sale of all or part of our assets or
business; and
- to our contractors, consultants and service providers.
Direct marketing
We and/or our carefully selected business partners may send you direct marketing communications and
information about our products and services. This may take the form of emails, SMS, mail or other forms
of communication, in accordance with the Spam Act and the Privacy Act. You may opt-out of receiving
marketing materials from us by contacting us using the details set out below or by using the opt-out
facilities provided (eg an unsubscribe link).
Protection and transmission of data
We may disclose your information to our hosting service providers or other service providers in
Australia or any other country in which we may conduct our business from time to time. Where
practicable, we will inform you about where your information is sent.
When you provide your personal information to us, you consent to the disclosure of your information
outside of Australia and acknowledge that we are not required to ensure that overseas recipients handle
that personal information in compliance with Australian Privacy Law. We will, however, take reasonable
steps to ensure that any overseas recipient will deal with such personal information in a way that is
consistent with the Australian Privacy Principles.
We expect our employees and contractors who handle personal information to comply with the Privacy
Act and will take appropriate action in response to breaches of the obligations imposed by the
Principles.
We will ensure that all reasonable steps are taken to protect all personal information from misuse,
interference, loss and unauthorised access, modification and disclosure. Although we seek to engage
external service providers who also comply with these requirements, no security system is impenetrable
and we cannot guarantee that information, during transmission through the Internet or while stored on
our systems or otherwise in our care, will be absolutely safe from intrusion by others.
Messages transmitted via the Communications Services may be collected, stored, reviewed and
monitored by PlayBook for the purpose of ensuring that Users comply with the Terms of use and to
provide, operate, maintain, improve, and promote the PlayBook Services and/or Platform. PlayBook does
not endorse, approve of or assume responsibility for the content or manner of any communications between
Users using the private messaging Communications Services.
Accordingly, and to the extent permitted by law, we do not accept responsibility for the misuse of
personal information while stored on our systems or otherwise in our care or in the care of our external
service providers.
Access to information
You have a right to access your personal information held by us. We will take reasonable steps to
correct any information you establish is not accurate, complete and up-to-date. To request access to any
personal information we hold about you, contact us in writing via our contact details at the end of this
Privacy Policy. All requests will be responded to within a reasonable period. To access any information
we hold, we will require you to verify your identity, and specify what information you require access
to.
We reserve the right to refuse access to your personal information, if providing access would be
unlawful or would have an unreasonable impact upon the privacy of other individuals.
If you have subscribed to any of our newsletters or subscriptions, or are receiving promotional
communications, and no longer wish to receive such communications, you may opt out of receiving them at
any time by clicking the “unsubscribe” button on any email communications that we send you or by
contacting us at the details set out below.
Disposal of information
We will take reasonable steps to destroy or de-identify personal information if it is no longer
needed for any purpose for which it may be used or disclosed or if we are no longer required to retain
the information at law.
Changes to our Privacy Policy
We may change this Privacy Policy from time to time. If we make any changes, we will notify you by
revising the ‘Last Updated' date at the top of this Privacy Policy and, in some cases, where appropriate
we may provide you with additional notice (such as adding a statement to our website or sending you an
email notification). We encourage you to review our Privacy Policy whenever you access our website to
stay informed about our information practices and the ways you can help protect your privacy.
If you disagree with any changes to this Privacy Policy, you must stop using PlayBook Services.
Complaints about an interference with privacy
If you consider that any action we take breaches this Privacy Policy or the Principles, you can
make a complaint by contacting us at the address set out below. We will endeavour to act promptly in
response to a complaint.
Contact
For further information, or if you have any questions, comments, or concerns about any of the
provisions of this Privacy Policy, please contact us:
Attn: Compliance Officer
Life Athletica Pty Ltd T/A PlayBook Australia
Email: hello@playbook.coach